Lara Trump has launched an American‑made activewear label called the LT Brand or Lara Trump Collection. She describes it as a fusion of patriotism, fitness, and lifestyle, meant for women juggling roles like motherhood, work, and wellness. The line includes leggings, sports bras, tees, hats, and other athleisure pieces. Many items showcase red, white, and blue styling as well as subtle patriotic elements.

A key marketing pillar of the brand is its “Made in USA” promise: the garments are promoted as being designed and manufactured domestically to support American jobs and maintain higher quality standards. Lara Trump frames the venture as extending her passions—fitness, entrepreneurship, and national identity—into a fashion line.

Reactions have been mixed. Some applaud her for combining business, branding, and values; others draw comparisons to earlier Trump family ventures, especially Ivanka Trump’s former fashion line. Critics question whether the timing, political associations, and branding will allow the line to distinguish itself in a crowded activewear market. Meanwhile, the brand’s collections are available online, and early offerings include signature pieces like “America Ombre” leggings and branded caps